Saturday, February 23, 2008

7 Secrets to Explode your eBook Sales! Part 4

All the experts finally agreed on something. Writingarticles about your eBook can be one of the mostsuccessful ways of eMarketing.

However, one of the biggest problems on online islearning how to write a great article. You should not just type any old thing and call it an article.

First, you must put your passion, your personalityinto the article. In addition here are some stepsto follow to explode your eBook sales using freearticles.

Step 1: Generate an article idea that everyone willwant to read about. Review your eBook and look forthe benefits that your eBook provides to the readers. Make a list of these benefits.

Now, take one benefit at a time and create an article. This will assure you of generating an article ideathat people want to read about.

Step 2: Write a simple outline. Once you have yourfirst benefit idea selected. Take another sheet ofpaper and write a simple outline for that idea. Thiswill give you the beginning content for your article.Later we will “fill in the blanks” of this simpleoutline to create the article itself.

Step 3: Choose a killer title that will draw attention. This is one of the most important aspects of your article. Without a killer title, your article will be passed overfor another.

Now what do I mean killer title? What I mean is a titlethat has a benefit stated in it and draws peoplesattention.

Answer these three questions to help you write thatkiller title.

1. Does the title draw a reader to take a look?

2. Does the title promise to solve a need for

the reader?

3. Does the title offer specific information?

Another way to start writing killer titles is to writeat least 20 to 100 titles for each article to start. Then review other people’s article titles. Then reviewyour list and select your best killer title. I will tellyou from my own experience that the more titles I writefor an article, the better my title becomes. I havenever used any of the first few titles when doing theabove exercise.

Step 4:

Grab your readers with an attention-grabbing openingsentence. You can use either a statement or a question here. The idea here is to not only grab the readers’attention. It’s also to keep it.

The best way I have learned to write an attention-grabbingopening sentence is to go online to an article directoryand read the opening sentences to articles with a similartopic. I then discover which opening sentences areattention-grabbing and which are not.

Once I’ve done this I find it really easy to get myattention-grabbing sentence out of the way.

Step 5: State the primary purpose of the article byintroducing a problem. By looking at your main benefitagain you can turn it around into a problem. What is itlike without the benefit? Here it is best to use astatement rather than a question.

If you are having trouble with this step simply writeout an answer to this statement: “One of the biggest problems…” Use this to jar youridea centers in your mind. You can also begin yourprimary purpose statement this way. Look at thebeginning of this article for an example.

Step 6: Take out the sheet of paper that has youroutline on it. Now, write two to four sentences foreach part of your outline. Imagine for a moment thata 7 year old has asked you about your article. Howwould you explain it to that child? Great! Now usethat in your article.

Most ezine publishers and owners like articles between400 to 1500 words. They also want it formatted to between60 and 65 characters per line, including spaces.

I have found it best to use “notepad” when beginning towrite out my articles and NOT a word processing program. This way there is NO formatting in the article. It isjust the article in plain text.

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