All the experts finally agreed on something. Writingarticles about your eBook can be one of the mostsuccessful ways of eMarketing.
However, one of the biggest problems on online islearning how to write a great article. You should not just type any old thing and call it an article.
First, you must put your passion, your personalityinto the article. In addition here are some stepsto follow to explode your eBook sales using freearticles.
Step 1: Generate an article idea that everyone willwant to read about. Review your eBook and look forthe benefits that your eBook provides to the readers. Make a list of these benefits.
Now, take one benefit at a time and create an article. This will assure you of generating an article ideathat people want to read about.
Step 2: Write a simple outline. Once you have yourfirst benefit idea selected. Take another sheet ofpaper and write a simple outline for that idea. Thiswill give you the beginning content for your article.Later we will “fill in the blanks” of this simpleoutline to create the article itself.
Step 3: Choose a killer title that will draw attention. This is one of the most important aspects of your article. Without a killer title, your article will be passed overfor another.
Now what do I mean killer title? What I mean is a titlethat has a benefit stated in it and draws peoplesattention.
Answer these three questions to help you write thatkiller title.
1. Does the title draw a reader to take a look?
2. Does the title promise to solve a need for
the reader?
3. Does the title offer specific information?
Another way to start writing killer titles is to writeat least 20 to 100 titles for each article to start. Then review other people’s article titles. Then reviewyour list and select your best killer title. I will tellyou from my own experience that the more titles I writefor an article, the better my title becomes. I havenever used any of the first few titles when doing theabove exercise.
Step 4:
Grab your readers with an attention-grabbing openingsentence. You can use either a statement or a question here. The idea here is to not only grab the readers’attention. It’s also to keep it.
The best way I have learned to write an attention-grabbingopening sentence is to go online to an article directoryand read the opening sentences to articles with a similartopic. I then discover which opening sentences areattention-grabbing and which are not.
Once I’ve done this I find it really easy to get myattention-grabbing sentence out of the way.
Step 5: State the primary purpose of the article byintroducing a problem. By looking at your main benefitagain you can turn it around into a problem. What is itlike without the benefit? Here it is best to use astatement rather than a question.
If you are having trouble with this step simply writeout an answer to this statement: “One of the biggest problems…” Use this to jar youridea centers in your mind. You can also begin yourprimary purpose statement this way. Look at thebeginning of this article for an example.
Step 6: Take out the sheet of paper that has youroutline on it. Now, write two to four sentences foreach part of your outline. Imagine for a moment thata 7 year old has asked you about your article. Howwould you explain it to that child? Great! Now usethat in your article.
Most ezine publishers and owners like articles between400 to 1500 words. They also want it formatted to between60 and 65 characters per line, including spaces.
I have found it best to use “notepad” when beginning towrite out my articles and NOT a word processing program. This way there is NO formatting in the article. It isjust the article in plain text.
Saturday, February 23, 2008
7 Secrets to Explode your eBook Sales! Part 3
Freeware/shareware sites provide a unique opportunity to market your eBooks. This type of marketing method allows the buyer to try your eBook on their computer before paying for it. You simply password protect part of your eBook.
There are numerous freeware/shareware sites on the Internet. Most offer software. There are some, however, which will allow ebooks in EXE format to be listed and sold assoftware.
After you begin to utilize this avenue of marketing you’ll begin to notice a steady stream of sales. Many of the sites also list the number of downloads you have had, next to the title of your eBook listing, making it easy to track your sales.
Unfortunately at this time you cannot upload PDF ebooks,they are considered documents and not software.
One thing you will have to watch out for are the siteswhat charge a fee for listing your ebook.
What I do is list my ebook at the free sites first.Then I take some of the profits from those sales andapply it to the sites that charge a fee.
The sites that charge a fee are the larger sites and many people have sold thousands of copies of their ebooks on them.
One more thing to know about freeware/shareware sites. In order to qualify to have your ebook on the sites youmust be able to give it away for free.
Now, those of you who are selling your ebook there is an easy way to accomplish this. You simply make another copy of your ebook, and this time you password protect most of it.
You should allow the buyer to see the table of contents and one or two chapters for free. Then when they wantto read the rest of the ebook they have to buy it.
I have also found it is better to stay away from theautomated programs when dealing with thefreeware/shareware sites. They do not include thebest sites and many of the sites will not list youif you use them.
Although this is a way to really increase your sales,don’t fall prey to the one mistake many eMarketers make. Many of them list their eBook on a few offreeware/shareware sites, get a jump in sales andthen promptly forget to list at the rest of the sites.
Your goal with Freeware/shareware sites is to maintaina large steady increase of sales not just a temporaryjump.
Here is one of the Freeware/shareware sites that allow you to list your eBook for free. Plus, they will list you on all 6 of their sites at the same time!
http://www.sharewarejunction.com/submit/
There are numerous freeware/shareware sites on the Internet. Most offer software. There are some, however, which will allow ebooks in EXE format to be listed and sold assoftware.
After you begin to utilize this avenue of marketing you’ll begin to notice a steady stream of sales. Many of the sites also list the number of downloads you have had, next to the title of your eBook listing, making it easy to track your sales.
Unfortunately at this time you cannot upload PDF ebooks,they are considered documents and not software.
One thing you will have to watch out for are the siteswhat charge a fee for listing your ebook.
What I do is list my ebook at the free sites first.Then I take some of the profits from those sales andapply it to the sites that charge a fee.
The sites that charge a fee are the larger sites and many people have sold thousands of copies of their ebooks on them.
One more thing to know about freeware/shareware sites. In order to qualify to have your ebook on the sites youmust be able to give it away for free.
Now, those of you who are selling your ebook there is an easy way to accomplish this. You simply make another copy of your ebook, and this time you password protect most of it.
You should allow the buyer to see the table of contents and one or two chapters for free. Then when they wantto read the rest of the ebook they have to buy it.
I have also found it is better to stay away from theautomated programs when dealing with thefreeware/shareware sites. They do not include thebest sites and many of the sites will not list youif you use them.
Although this is a way to really increase your sales,don’t fall prey to the one mistake many eMarketers make. Many of them list their eBook on a few offreeware/shareware sites, get a jump in sales andthen promptly forget to list at the rest of the sites.
Your goal with Freeware/shareware sites is to maintaina large steady increase of sales not just a temporaryjump.
Here is one of the Freeware/shareware sites that allow you to list your eBook for free. Plus, they will list you on all 6 of their sites at the same time!
http://www.sharewarejunction.com/submit/
7 Secrets to Explode your eBook Sales! Part 2
You can increase your sales and free time by creating your own marketing timeline. Marketing timelines are essential for all Internet businesses. They provide not only organization but a truly well defined goal sheet as well.
To understand your timeline is to understand yourbusiness. Can you really know where you are going if you don’t have a goal? I think not! Can you really tell how well you are doing if you are not logging your results? I think not again! Can you really tell what your profit margin is atthis moment and will be next month at this time without tracking your sales, goals and future plans?
Well I think you know my answer by now.
There is tons of internet marketing “How To”infiramtion online. However have you noticed very few people teach you how to organize your information? Well, now you will know.
My marketing timelines include: goals present and future, Action plans for today and tomorrow as well as next month, and last but definitely not leastyou have a sales tracker as well.
Ok. Now take out a sheet of paper, and for computer lovers, open up your word processing program.
Let’s begin with our goal sheet.
On top of the page in BIG letters type:Goal Sheet - Short Term
Now grab another piece of paper, or another page,and on the top of that one in BIG letters type:Goals - Long Term
Next page write in BIG letters:Action Steps - Short termAnd another page in BIG letters:Action Steps - Long term
One last page in BIG letters write: SALES
Now you have the foundation you need to begin really understanding your ebusiness as it grows and matures.
Grab a file folder, or on the computer, make a filefolder that says: “Marketing Timeline.” This folderwill hold all your files.
Page one: Short term Goals: Make 3 columns.
Column 1: Date
Column 2: Goal
Column 3: Date completed Goal
Page two: Goals - Long Term: Make 3 columns.
Column 1: Date
Column 2: Goal
Column 3: Date Completed Goal.
Page 3: Action Plans short term: Make 3 columns.
Column 1: Date.
Column 2: Action Steps.
Column 3: Date Completed Action Steps.
Page 4: Action Plans - Long term: Make 3 columns.
Column 1: Date.
Column 2: Action Steps.
Column 3: Date Completed Action Step.
Page 5: Sales tracking - Make 3 columns:
Column 1: date
Column 2: Sales
Column 3: Continuing Total.
I can hear a lot of you out there groaning,”there must be a way to automate this!” and yes there is! However, I want you to do it manually when you first start your ebusiness. I have found that this will not only show you how you are doing and where you are and what has to be done to get to where you want to go. It also helps to seat all the information in your unconscious brain. Walla! Automating the Brain!
To understand your timeline is to understand yourbusiness. Can you really know where you are going if you don’t have a goal? I think not! Can you really tell how well you are doing if you are not logging your results? I think not again! Can you really tell what your profit margin is atthis moment and will be next month at this time without tracking your sales, goals and future plans?
Well I think you know my answer by now.
There is tons of internet marketing “How To”infiramtion online. However have you noticed very few people teach you how to organize your information? Well, now you will know.
My marketing timelines include: goals present and future, Action plans for today and tomorrow as well as next month, and last but definitely not leastyou have a sales tracker as well.
Ok. Now take out a sheet of paper, and for computer lovers, open up your word processing program.
Let’s begin with our goal sheet.
On top of the page in BIG letters type:Goal Sheet - Short Term
Now grab another piece of paper, or another page,and on the top of that one in BIG letters type:Goals - Long Term
Next page write in BIG letters:Action Steps - Short termAnd another page in BIG letters:Action Steps - Long term
One last page in BIG letters write: SALES
Now you have the foundation you need to begin really understanding your ebusiness as it grows and matures.
Grab a file folder, or on the computer, make a filefolder that says: “Marketing Timeline.” This folderwill hold all your files.
Page one: Short term Goals: Make 3 columns.
Column 1: Date
Column 2: Goal
Column 3: Date completed Goal
Page two: Goals - Long Term: Make 3 columns.
Column 1: Date
Column 2: Goal
Column 3: Date Completed Goal.
Page 3: Action Plans short term: Make 3 columns.
Column 1: Date.
Column 2: Action Steps.
Column 3: Date Completed Action Steps.
Page 4: Action Plans - Long term: Make 3 columns.
Column 1: Date.
Column 2: Action Steps.
Column 3: Date Completed Action Step.
Page 5: Sales tracking - Make 3 columns:
Column 1: date
Column 2: Sales
Column 3: Continuing Total.
I can hear a lot of you out there groaning,”there must be a way to automate this!” and yes there is! However, I want you to do it manually when you first start your ebusiness. I have found that this will not only show you how you are doing and where you are and what has to be done to get to where you want to go. It also helps to seat all the information in your unconscious brain. Walla! Automating the Brain!
7 Secrets to Explode your eBook Sales! Part 1
Aho!
I shouldn’t be telling you this:
One of the biggest problems that most eBook writers and sellers face is generating eBook sales. It seems like the Internet is full of “ideas” - however, these “ideas” don’t seem to be producing results.
Three reasons come to mind:
Reason # 1: eBooks are not marketed effectively.
Reason # 2: eBook sales pages either do not exist, or they do not capture the buyers interest.
Reason # 3: The eBook is not written and/or organized well.
So many of us hear about the big boom in eBook sales. Most of us have read articles and/or eBooks teaching us that we should have our own product out there to be successful.
Well all of that is true. However, where the “ideas” fall short of producing results is in all three reasons listed above.
That is the reason I am writing this 7 part article series for you. In it you will learn how to correct all three reasons above and much more!
Look at what you’ll be learning:
Secret #1: How to write an incredible eBook!
Secret #2: Creating your marketing timeline for long term success!
Secret #3: How to create an avalanche of sales with freeware/shareware sites!
Secret #4: Creating passionate articles will explode your sales!
Secret #5: How to build steady sales for years to come with eBook Directories!
Secret #6: Creating momentum and identity through Book Sellers!
Secret #7: How to create a mountain of sales using multiple Royalty Publishers!
Ok, now there is no time like the present. So lets begin:
Secret #1: How to write an incredible eBook!
Why is it essential to you’re marketing success to write an incredible eBook?
Gone are the days of taking marketing information and regurgitating it in a different manner. Then publishing it as an eBook and moving on.
Today people on the web want information.However they are looking for NEW information.New ways of doing things. Not the same old,same old, wrapped in a new cover.
So, with this in mind how do you write anincredible eBook you might be wondering?
Let me first assure you it is not as difficult as you might first suspect.
First, lets set into place the basic foundation steps for your eBook.
Answer the questions in the following steps.
Step 1: What is the main focus of your eBook. In other words, what do you want the reader to take away after reading your eBook?
Step 2: What kind of research do you need to do?
Step 3: What is the order you have to divide your information into?
Now, as you answer the above questions openly and honestly you will build the foundation of youreBook upon which you can build a successful marketing blueprint.
Great! Now it is time for you to begin the basic plan for your eBook.
Step 4: Write a mission statement of why you are writing this eBook.
Step 5: Write out what makes your eBook different from all the rest. For example do you have exclusive information, an original format, and/or an exclusive offer?
Great! Now you’re on a roll. Let’s begin the final phase of planning your eBook.
Step 6: Using all the information above and your research, write out a table of contents.
Step 7: Now rewrite the table of contents into hot selling sentences. For example: instead ofChapter 1: How to increase your eBook sales.Use: 7 Secrets to explode your eBook sales!
Step 8: Write your eBook introduction.
Step 9: Write the forward to your eBook.
Step 10: Write out the closing statement to your eBook.
Step 11: Create a plan of action to finish writing your eBook. Take at least one plan of action step a day!
Step 12: Reread your eBook and correct grammar,punctuation and typographical errors. Try to have at least one other person read and correct your eBook as well.
Wonderful! You have now finished your first eBook.
Next week we continue with this seven part series with:
Secret #2: Creating your marketing timeline for long term success!
Have a great week!
I shouldn’t be telling you this:
One of the biggest problems that most eBook writers and sellers face is generating eBook sales. It seems like the Internet is full of “ideas” - however, these “ideas” don’t seem to be producing results.
Three reasons come to mind:
Reason # 1: eBooks are not marketed effectively.
Reason # 2: eBook sales pages either do not exist, or they do not capture the buyers interest.
Reason # 3: The eBook is not written and/or organized well.
So many of us hear about the big boom in eBook sales. Most of us have read articles and/or eBooks teaching us that we should have our own product out there to be successful.
Well all of that is true. However, where the “ideas” fall short of producing results is in all three reasons listed above.
That is the reason I am writing this 7 part article series for you. In it you will learn how to correct all three reasons above and much more!
Look at what you’ll be learning:
Secret #1: How to write an incredible eBook!
Secret #2: Creating your marketing timeline for long term success!
Secret #3: How to create an avalanche of sales with freeware/shareware sites!
Secret #4: Creating passionate articles will explode your sales!
Secret #5: How to build steady sales for years to come with eBook Directories!
Secret #6: Creating momentum and identity through Book Sellers!
Secret #7: How to create a mountain of sales using multiple Royalty Publishers!
Ok, now there is no time like the present. So lets begin:
Secret #1: How to write an incredible eBook!
Why is it essential to you’re marketing success to write an incredible eBook?
Gone are the days of taking marketing information and regurgitating it in a different manner. Then publishing it as an eBook and moving on.
Today people on the web want information.However they are looking for NEW information.New ways of doing things. Not the same old,same old, wrapped in a new cover.
So, with this in mind how do you write anincredible eBook you might be wondering?
Let me first assure you it is not as difficult as you might first suspect.
First, lets set into place the basic foundation steps for your eBook.
Answer the questions in the following steps.
Step 1: What is the main focus of your eBook. In other words, what do you want the reader to take away after reading your eBook?
Step 2: What kind of research do you need to do?
Step 3: What is the order you have to divide your information into?
Now, as you answer the above questions openly and honestly you will build the foundation of youreBook upon which you can build a successful marketing blueprint.
Great! Now it is time for you to begin the basic plan for your eBook.
Step 4: Write a mission statement of why you are writing this eBook.
Step 5: Write out what makes your eBook different from all the rest. For example do you have exclusive information, an original format, and/or an exclusive offer?
Great! Now you’re on a roll. Let’s begin the final phase of planning your eBook.
Step 6: Using all the information above and your research, write out a table of contents.
Step 7: Now rewrite the table of contents into hot selling sentences. For example: instead ofChapter 1: How to increase your eBook sales.Use: 7 Secrets to explode your eBook sales!
Step 8: Write your eBook introduction.
Step 9: Write the forward to your eBook.
Step 10: Write out the closing statement to your eBook.
Step 11: Create a plan of action to finish writing your eBook. Take at least one plan of action step a day!
Step 12: Reread your eBook and correct grammar,punctuation and typographical errors. Try to have at least one other person read and correct your eBook as well.
Wonderful! You have now finished your first eBook.
Next week we continue with this seven part series with:
Secret #2: Creating your marketing timeline for long term success!
Have a great week!
Ask and Ye Shall Create
How do you decide to create a new speech? A new report? A net product? Most of us have an idea, then start to work on it. It’s only when we are well into the creation phase that we determine whether or not it will sell.
By then, it’s too late! We’ve put time and effort into the production. Either we don’t want to “waste” that time and effort, so we go ahead with a product destined to lose money or we “scrap” an idea that we’re just SURE could have been productive…if it only had time.
What if we reverse this “create, then market” paradigm? Let’s determine FIRST if there is a market, then create the product the market wants. The Internet provides the ideal venue for this process because it’s cost-effective to distribute your survey, and it offers quick turnaround for responses.
Your first step is to create a survey that you’ll send to your target market. Your survey includes four parts:
1. Create a list of problems or issues that are typical of your target market. For the speakers market, for example, topics could include marketing materials, topic choice, product development, demo videos, office productivity, etc.
2. If appropriate, list several formats in which you can deliver the information. For example, as a speech, a special report, an audio CD, a videotape or a DVD.
3. List related questions. These could include:
a.How much would you pay for…
b.How likely would you be to…
4. Gather relevant information that could be useful now or in the future. These questions may be about the professions responding, types of computers or connections used, equipment available, etc.
When you’ve completed your survey questions, you’ll need to decide on the technology you’ll use to deliver the survey - and to gather the answers. You are more likely to get a higher response if you send your survey via email. However, that means you’ll need to compile the responses manually. If you’re looking for a small number of responses, email works fine. For larger surveys, use a web-based survey service. Zoomerang is one of the better-known services which offers both a free and a fee-based survey service.
As the last step in the Ask then Create system, invite people to participate in your survey. You can do this as a link from your website, in a pop-up window, or in an email message. You can increase the number of responses by offering a reward - a free article or report, a gift certificate, a copy of the results, an entry in a drawing, a donation to a charity. Be creative!
What’s YOUR reward? You get an exact description of the problem your target market wants solved. You’ll see how they want the information delivered, how much they’re willing to pay for it, and how likely they are to purchase.
And THEN you create the ideal product.
By then, it’s too late! We’ve put time and effort into the production. Either we don’t want to “waste” that time and effort, so we go ahead with a product destined to lose money or we “scrap” an idea that we’re just SURE could have been productive…if it only had time.
What if we reverse this “create, then market” paradigm? Let’s determine FIRST if there is a market, then create the product the market wants. The Internet provides the ideal venue for this process because it’s cost-effective to distribute your survey, and it offers quick turnaround for responses.
Your first step is to create a survey that you’ll send to your target market. Your survey includes four parts:
1. Create a list of problems or issues that are typical of your target market. For the speakers market, for example, topics could include marketing materials, topic choice, product development, demo videos, office productivity, etc.
2. If appropriate, list several formats in which you can deliver the information. For example, as a speech, a special report, an audio CD, a videotape or a DVD.
3. List related questions. These could include:
a.How much would you pay for…
b.How likely would you be to…
4. Gather relevant information that could be useful now or in the future. These questions may be about the professions responding, types of computers or connections used, equipment available, etc.
When you’ve completed your survey questions, you’ll need to decide on the technology you’ll use to deliver the survey - and to gather the answers. You are more likely to get a higher response if you send your survey via email. However, that means you’ll need to compile the responses manually. If you’re looking for a small number of responses, email works fine. For larger surveys, use a web-based survey service. Zoomerang is one of the better-known services which offers both a free and a fee-based survey service.
As the last step in the Ask then Create system, invite people to participate in your survey. You can do this as a link from your website, in a pop-up window, or in an email message. You can increase the number of responses by offering a reward - a free article or report, a gift certificate, a copy of the results, an entry in a drawing, a donation to a charity. Be creative!
What’s YOUR reward? You get an exact description of the problem your target market wants solved. You’ll see how they want the information delivered, how much they’re willing to pay for it, and how likely they are to purchase.
And THEN you create the ideal product.
How to Reduce Credit Card Refunds from Digital Thieves
How to Reduce Credit Card Refunds from Digital Thieves
May 15, 2007 | Filed Under E Books
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May 15, 2007 | Filed Under E Books
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20 Ways To Increase Website Traffic and eBook Sales
1. People love to receive free or win free stuff, whether they really need it or want it. A free eBook is perfect to satisfy those needs over the Internet. They will visit your website to get the free valuable information.
2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads’ effectiveness.
3. When you create an eBook, you change your image to “Expert.” This will gain people’s trust and they will buy your main product or service quicker.
4. Publish your website in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.
5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.
6. Allow people to download your free eBook, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.
7. Create a directory of websites in eBook form. List peoples websites in the directory that will agree to advertise the eBook on their website or e-zine (electronic newsletter). This will give them an incentive to give away or advertise your eBook.
8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.
9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.
10. Make money selling advertising space in your eBook. You could charge for full-page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.
11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you are offering
12. Get free advertising by submitting your eBook to freebie and freeware/shareware websites. This will increase the number of people that will download your eBook and see your ad.
13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.
14. Hold a contest on your website so people can win your eBook. You will get free advertising by submitting your contest ad to free contest or sweepstakes directories. Just make sure you publicize the winner’s information — they love the acknowledgment.
15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.
16. Make money cross promoting your eBook with other people’s products or services. This technique doubles your marketing effort without spending more time and money on your part.
17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.
18. Give away the eBook to people that join your affiliate program. This will increase the number of people that subscribe. You could also create an eBook for them to use that will help them promote your product or service.
19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects that buy your main product or service.
2. Give away the full version of your eBook in exchange for testimonials. You can use these customer statements to improve your ads’ effectiveness.
3. When you create an eBook, you change your image to “Expert.” This will gain people’s trust and they will buy your main product or service quicker.
4. Publish your website in eBook format. Put the eBook on a disk or CD-ROM then include it with your direct mail packages. This can increase the number of people that buy your product or service.
5. Offer your eBook as a free bonus for buying one of your main products or services. People will buy the product or service more often when you offer a free bonus.
6. Allow people to download your free eBook, if they give the e-mail addresses of 3 to 5 friends or associates that would be interested in your eBook. This will quickly build your e-mail list.
7. Create a directory of websites in eBook form. List peoples websites in the directory that will agree to advertise the eBook on their website or e-zine (electronic newsletter). This will give them an incentive to give away or advertise your eBook.
8. Allow other people to give away your free eBook. This will increase the number of people that will see your ad in the eBook. You could also include a mini catalog of all your product or services that you offer in the eBook.
9. Gain new leads by having people sign up and give you their contact information before they can download your eBook. This is a very effective way to conduct market research.
10. Make money selling advertising space in your eBook. You could charge for full-page color ads, classified ads or banners ads. You could also trade advertising space in your eBook for other forms of advertising.
11. Give away the eBook as a gift to your current customers as a way of letting them know you appreciate their business. Place an ad in the eBook for a new back end product you are offering
12. Get free advertising by submitting your eBook to freebie and freeware/shareware websites. This will increase the number of people that will download your eBook and see your ad.
13. Make money by selling the reprint rights to those that would like to sell the eBook. You could also make even more money by selling the master rights. This would allow other people to sell the reprint rights.
14. Hold a contest on your website so people can win your eBook. You will get free advertising by submitting your contest ad to free contest or sweepstakes directories. Just make sure you publicize the winner’s information — they love the acknowledgment.
15. You will gain valuable referrals from people telling others about your eBook. Word of mouth advertising can be very effective.
16. Make money cross promoting your eBook with other people’s products or services. This technique doubles your marketing effort without spending more time and money on your part.
17. Increase your e-zine subscribers by giving away your eBook to people that subscribe to your e-zine. This will give people an incentive to subscribe. Allow your e-zine subscribers to also give it away to multiply your subscribers.
18. Give away the eBook to people that join your affiliate program. This will increase the number of people that subscribe. You could also create an eBook for them to use that will help them promote your product or service.
19. Give away the eBook in exchange for people leaving their contact information. This will help you follow-up with the prospects that buy your main product or service.
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